Our Approach

What we do

CRY’s role is that of an enabler between two groups of people – the development organisations working for child rights at the grassroots level and people like you, who come together for child rights.

CRY UK's Approach

In a nation of the size and diversity of India, inequities are deeply rooted in gender, caste, class, ethnicity and religion. Political careers and electoral success and government policies too are often a patchwork of 'schemes', aimed at appeasing specific interest groups. In addition, the contribution of private philanthropy is insufficient to ensure that the benefits of India's increasing prosperity are equitably distributed.

CRY UK believes that only a new model of governance, where priorities are determined by empowered communities, will be able to create an impact. And it will take nothing less than the active citizenship of individuals from all walks of life to implement it. Enlisting advocates for child rights and social justice from among the educated, professional and business classes and from among India's increasingly influential global diaspora will have a positive role to play in good governance.

Today, 21st century NGOs adopt best practice in governance as a part of their strategy. At CRY UK, governance encompasses the non-negotiable values of accountability, transparency and partnership. We follow this approach with each individual or group that we partner including vendors and third party suppliers. With CRY UK's development partners:

  • Selection criteria based on long-term strategy and values
  • Selection norms and process designed for transparency
  • Multi-layered, participative, documented and audited Grant Sanctioning System
  • Data-driven, participative planning, monitoring and evaluation
  • Exhaustive financial and impact parameters - process and outcome
  • Internal and external audits - financial and programmatic
  • Financial risk management - training and funding support

In a nation of the size and diversity of India,

  • Financial and capacity building inputs for organization building including leadership building, democratic functioning, performance measurement and internal transparency
  • Proactive transparency to reference communities

  • Walk the talk
  • With donors, media and government across markets:

    • Comprehensive reporting to donors and the public
    • Proactive transparency
    • Feedback mechanisms
    • Values, ethics screening
    • Norm and best practice bench-marking across for-profit and non-profit sectors
    • Active participation in development of sector norms across sectors

    • With employees and board
    • Mission-centric performance planning, evaluation and reward systems
    • Conflict of interest and ethics policies
    • Democratic, participative, transparent decision-making
    • Formal and informal feedback mechanisms and forums
    • Documentation and independent audit
    • Consistent adherence to, and investments in, building mission and values led ethos and culture

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